About Misa

Whitening Plus was founded by Misa Vafamand — a specialist with over a decade of experience in dental aesthetics, oral care, and advanced lab-based design.

With a unique background that blends art, technology, and dental craftsmanship, Misa brings a rare level of precision to every aspect of the whitening experience. Her expertise spans dental lab work, digital smile design, and cosmetic aesthetics — allowing her to approach teeth whitening not just as a service, but as a refined, detail-driven process.

Recognizing a gap in the market, she set out to create a space that offers professional-grade whitening without the clinical feel, complexity, or discomfort often associated with traditional treatments. The result is Whitening Plus — an elevated experience designed around comfort, efficiency, and beautiful, natural-looking results.

Every formula, every product, and every detail of the Whitening Plus experience has been carefully developed through years of hands-on expertise and a deep understanding of what clients truly want: a brighter smile, maintained effortlessly, without sensitivity or stress.

Her product line — MV by Misa Vafamand — extends that philosophy beyond the studio, giving clients the ability to maintain their results at home with the same professional standard they experience in-studio.

“A brighter smile is one of the most quietly powerful things you can carry. I created this brand to make that feeling accessible — beautifully, effortlessly, and without compromise.”

— Misa Vafamand, Founder of Whitening Plus